Client:
Steffl Department Store for Traktor Wien
Services:
Brand Identity
Corporate Design
Campaign Concept
Art Direction
Casting
Editorial Design
Co-Creators & Contributors:
Photography: Peter Garmusch
Styling: Tatendrang
Steffl Department Store planned to open a new floor of high fashion shoes and accessories and wanted to give it a unique expression with its own branding called "The 6th Floor".
Since the shoe floor was also above all other departmental levels, the idea was to find an allegory that could translate the theme of "shoe" and "on the top floor".
©2023 Sandra Schwaiger