Steffl Department Store for Traktor Wien
Co-Creators & Contributors:
Photography: Peter Garmusch
Steffl Department Store planned to open a new floor of high fashion shoes and accessories and wanted to give it a unique expression with its own branding called "The 6th Floor".
Since the shoe floor was also above all other departmental levels, the idea was to find an allegory that could translate the theme of "shoe" and "on the top floor".